![]() ![]() Twitter’s financial health is just a concern for Musk, his co-investors, and his lenders. That user experience is just the thing, though. But expenses have to be down, and the platform still at least works, even if layoffs and cutbacks have made the user experience on it less pleasant. Musk, who endured the agony of laying other people off and nudging them to resign, says he “wouldn’t wish that pain on anyone” but that now Twitter is “trending to breakeven if we keep at it.” There’s no reason to take Musk as a trustworthy narrator of Twitter’s fortunes now that any false statements he might make about its business would not be a clear-cut violation of federal securities law. Where that all leaves things for Twitter, the business, is uncertain. As a separate concern, Musk loaded up Twitter with buyout debt that just cost it $300 million, and there will be a lot more where that came from in the course of Musk’s ownership. It was probably not an immediate game-changer for a company that relies on having hundreds of millions of users, although a lot of conservatives bought the thing in its first days. Twitter started charging $8 per month for a subscription plan that previously only had about 100,000 subscribers at a lower price point. ![]() Instead, they were about advertisers fleeing the platform over Musk’s behavior and needing to be cajoled back. Twitter the public company made 90 percent of its money from advertisements, and the big stories about Twitter and advertisers in Musk’s opening months were not about how marketers were over the moon to spend more and more on Twitter. It seems unlikely that money coming in has improved in similar measure. Musk has also closed and downsized data centers, auctioned some stuff, and, you know, maybe stopped paying rent. That happens when a company lays off half its workers, watches more resign, and then simply doesn’t pay severance to many of them. Since going private, Twitter’s expenses have definitely gone down. It had been losing money in the months before Musk took over, citing growing costs. As a public company, Twitter sometimes made a bit of money and often lost a bit of money. The first one is BlueSky, an alternative to Twitter created by the original founder of the social network, which is currently in the testing phase, and on the other hand we have Threads, a promising alternative to Twitter, developed by Meta and as part of Instagram, which is probably one that will end up being successful.From what we can surmise from public information, though, the answer is: it’s not that good. Leaving aside Mastodon, which there is nowhere to take it, there are two more options that seem very promising. While Twitter does nothing more than put sticks in the spokes of its wheels, several rivals try to take advantage of the situation by launching their own alternatives. In other words, this client has become another exclusive feature for paid users. However, at the end of that message we find a line that tells us that, once moved to the new TweetDeck, we will only have 30 days to subscribe to Twitter Blue or, otherwise, we will not be able to continue using TweetDeck. Some notes on getting started and the future of the product… Īt first, all good. All users can continue to access their saved searches & workflows via by selecting “Try the new TweetDeck” in the bottom left menu. We have just launched a new, improved version of TweetDeck. ![]() This new client has been in development for two years and, although it is still in the experimental phase, it is going to become the recommended version of the program for everyone. The main one is switch to the new version of TweetDeck, migrating the data from the old client to the new one. The official Twitter support account has warned of the problems with the new version, and recommends a series of steps to solve them. However, since the advent of the new daily limits, this client has stopped working as it should.Īctually, as several workers have confirmed, although that is the exclusion that Twitter has given, the problems with the old TweetDeck are due to the fact that the company has removed the old legacy APIs, APIs on which the “Legacy” version of this depended. Since then, this has been the preferred client for all users who wanted to get the most out of the social network. ![]() This has always worked without problems, among other things, because in 2011 the blue bird took over this client. TweetDeck is it was one of the best programs for reading Twitter. 2 Threads, the new Meta Twitter Goodbye, TweetDeck ![]()
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